Sable

The Maison Sable fragrance campaign: one hard light, black paper, a satin slip and a thin gold chain.

Look 10 Campaign

For: Maison Sable
Photography: Ines Baumgartner
Styling: In house
Season: Fall 2025
City: Paris

Maison Sable launched their first fragrance with a campaign that used one light and nothing else. The set was a black wall and a black box; the chain was the only thing that caught the light apart from me.

The face in the pool of light went on the bottle's box, the wide frame on the counter displays.

S10 sable 02 — Turning away from the light.

S10 sable 03 — The face in the pool of light for the bottle's box.

S10 sable 04 — On the box, hands on the knees, waiting.

S10 sable 05 — Walking into the light and out of it.

S10 sable 06 — Satin and the chain, close.

S10 sable 08 — The whole set, which was one light and a black wall.

S10 sable 09 — The wide frame for the counter display.

S10 sable 10 — The bottle and the chain, on black.

The whole book: The book